High-Quality Contextual Advertising setup
by Galaxy IT
We boost your target audience's conversion rate through professional setup and execution of contextual advertising. Our team ensures the effective allocation of advertising budgets to achieve maximum profitability.
What types of contextual advertising do we offer?
Our advertising options are categorized based on the ad delivery technology and the level of user interaction. When choosing the right type, it’s important to consider the industry, its specifics, and the characteristics of your target audience.
Search Contextual Advertising
Displayed as text or product ads in Google search results with a headline and a mandatory "Ad" label when users enter specific keywords in the search bar.
Its effectiveness depends on two key factors:
- Ad relevance — The ad content should fully match the interests of the target audience.
- Proper keyword selection — Keywords must be carefully chosen to align with user search intent.
This way, website visitors get a relevant answer to their query, while advertisers gain potential clients and a chance to quickly sell their products or services.
Display advertising (GDN)
It is presented mainly in a graphic format with a text description and an active hyperlink to the advertiser's website. The main goal is to attract the attention of the target audience, introduce the company's brand, product or service, and increase brand awareness. Its effectiveness depends on the correct definition of the target audience and the quality of the material. This is facilitated by the ability to customize advertising by socio-demographic indicators:
- financial and marital status.
- interests.
- profession, etc.
Thus, display advertising is noticed and paid attention to.
Remarketing
Remarketing targets users who have previously shown interest in a company's brand, products, or services.
Key advantages include:
- Increased conversion rates — Reminding users of a product draws their attention and encourages them to make a purchase.
- Personalized offers — Ads are displayed to specific target audience groups based on their activity on the website.
- Boosted brand awareness — When a company's name repeatedly appears before users, it becomes more memorable.
Remarketing is a powerful tool for promoting a brand, especially when paired with a well-thought-out customer interaction strategy.
Video advertising (YouTube Ads)
An effective way to promote a company and its brand in the online space, increase brand awareness, attract a target audience, and drive sales.
Main advantages of video advertising include:
- Wide audience reach — Access to millions of potential customers.
- Better product/service showcase — Visual content allows for a more comprehensive presentation.
- Advanced targeting options — Ads can be tailored to specific user demographics.
- Versatility — Works on multiple platforms and devices.
- Various ad formats — Choose from skippable, non-skippable, bumper ads, and more.
To be effective, video ads must cater to the target audience's interests and align with current trends.
Google Ads enables the broadcast of video ads on YouTube, partner sites, mobile apps, and banners on mobile websites.
Mobile app advertising
A practical solution for promoting mobile apps via Google Ads.
The key benefits are:
- Targeted audience reach — Ads appear on mobile devices, and interested users are directed to the app's page in the store.
- Automated process — The system handles impressions, targeting, and creative development. Marketers only need to upload ad elements such as text, images, and videos.
- Wide visibility — Ads appear in Google Search, YouTube, Display Network (GDN), and Google Play.
With Google Ads, it's easy to launch a high-quality mobile app ad campaign that’s fast and cost-effective.
Shopping ads (Google Shopping)
Google Shopping Ads display as a product gallery with images and descriptions.
Key advantages include:
- Search relevance — Ads are displayed to users who have previously searched for similar products.
- Product and price display — Users see product details and prices at a glance.
- Quick sales — Well-optimized ads can generate fast results.
- Visibility — Ads appear at the top or side of search results, drawing more attention and clicks.
- Visual appeal — Image-based ads stand out more than plain text ads.
Shopping ads appear in Google search results, YouTube, partner websites, and the Google Shopping tab.
Our achievements
We have successfully demonstrated the effectiveness of Google contextual advertising across numerous projects thanks to our in-depth knowledge and commitment to following industry trends.
Certified specialists and practical experience worldwide are the main reasons why you should choose us — Galaxy IT studio.
Steps for managing advertising
Setting up and managing advertising is a complex, multi-stage process consisting of several key steps.
By following them, you can launch high-quality advertising and promote your brand.
At this stage, we identify the specific goals of the business and the advertising objectives, which may include increasing orders, boosting brand awareness, driving targeted traffic to the website, and more. We also analyze your product, research the market and competitors, define the target audience, and develop an effective promotion plan. After the audit, we calculate the advertising budget based on the business’s needs.
We select key queries and keywords related to the business’s theme. They are collected manually or using special services. When users enter these queries into a search engine, they see your ad. We also develop a list of negative keywords to prevent ads from being displayed to uninterested users.
After competitor analysis, strategy development, and semantic core collection, our specialists configure the necessary ad type on Google Ads, enabling ad placement on Google search results pages.
When creating an ad campaign, we specify:
- campaign name (based on keywords);
- schedule of ad displays (by day and hour);
- geographic target for ad display;
- campaign budget;
- ad language;
- devices to display ads on;
- phone number display options;
- additional settings.
We highlight all the advantages and unique aspects of the product or service. A link to the relevant company page is included to encourage users to make a purchase, register, or subscribe. The text is aimed at the target audience and must be interesting, relevant, and optimized.
Web designers create the ad campaign’s visual design to attract customer attention and motivate them to buy a product or service.
Once the campaign is set up and the ad text is ready, the ad is ready to launch. Before launch, we conduct preliminary testing to analyze its effectiveness and identify any potential errors.
We optimize key queries and keywords, evaluate user interaction with the ad, track ad positions in search results, and adjust display platforms as needed.
We analyze the effectiveness of the ad for the business, comparing metrics before and after the campaign launch.
While optional, this stage allows for the expansion of advertising by increasing the budget and enabling additional Google Ads features.
Service packages
We offer three service packages that differ in cost, depending on the scope and complexity of the work.
Best for small and medium-sized businesses to increase conversions, sales, and brand awareness.
Suitable for catalog sites, online stores, corporate sites, and B2B/B2C service sites to increase traffic, sales, and brand awareness.
Designed for large online stores, industry leaders, and well-known brands to increase traffic, sales, and brand awareness.
Customer reviews
Individual approach, a team of professionals, quality guarantee, and competitive pricing – this is why our clients choose us!
We started working with this firm several years ago. They initially called us and offered SEO services. They managed our website for 2 years, eventually handling a redesign and full code refactoring. I am very satisfied with the collaboration — there's been steady growth in both organic traffic and conversions. We’re now discussing further cooperation in other advertising areas. Highly recommend these guys; they are true professionals!
I ordered a landing page for my new business selling and delivering solid fuels (firewood, briquettes, and hardwood coal). I’m completely satisfied with the team’s approach. They independently developed the design, created a website that’s easy to edit, and added all my product positions with prices and promotions.
The price was very reasonable, and the work was completed faster than expected. I’ll definitely contact them again for my other business!
We entrusted our website to Galaxy IT. The team provides comprehensive website promotion, doing quite a lot:
- Design;
- SEO;
- Contextual advertising;
- Targeted advertising;
- Constant improvements;
Our website runs on OpenCart. Overall, we are very satisfied with the collaboration. There’s been an increase in organic traffic and overall orders. The site is constantly updated with new features that make purchasing easier or improve its visual appeal. We will definitely recommend this team for any task!
Google Ads promotion Completed ahead of schedule without any loss of quality. They also helped fix existing site errors. I definitely recommend this service provider.
Questions & Answers
Contextual advertising is incredibly popular among companies involved in various industries.
We will answer the most common questions about contextual advertising that our clients ask us.
To determine the effectiveness of an ad campaign, you first need to evaluate the extent to which your goals are being met. Most often, ads are ordered to increase sales. Therefore, it’s essential to track the number of customer inquiries about your product or service or the number of calls made.
If you have a website, contextual advertising is an effective promotion tool. If you don’t have one, we recommend creating a company page in an online catalog.
One of the advantages of PPC in Galaxy is its affordability. You only pay for user clicks on your website, and our specialists optimize your costs.
The launch depends on the speed of campaign setup. We define the business’s niche, target audience, and competitors to develop a promotion strategy. Then, we create the semantic core, draft ad copy, get your approval, and launch the campaign.
Approximate data can be forecasted, but it is unlikely to be accurate. The reason is that the number of clicks is influenced by too many factors: seasonality, click price, number of competitors, popularity of the product or service, and more. The number of clicks can change daily or remain stable.
The client decides independently how much advertising budget to allocate for PPC in Galaxy. The advertising budget is the amount you can spend daily on Ads. To make it easier, the Ads system automatically provides a recommended daily budget. It is calculated based on the number and specificity of keywords. If you follow this recommendation, you can increase the visibility and activity of ads throughout the day to the maximum. If the daily budget is lower than the recommended amount, Google will show ads only when they are in high demand.
Yes, all work is done in your personal account, to which you always have access. Galaxy IT specialists do not work on the project from personal accounts so that your campaigns remain fully under your control.
The main goal of contextual advertising is to clearly answer the customer's question and meet their needs. To achieve this, we recommend writing clear headlines, choosing correct keywords, incorporating them into the text, and adding information about current promotions and discounts.
The launch and management of contextual ads are handled by professionals with extensive practical experience. Customer feedback proves the effectiveness of the ads we create. Ordering PPC from Galaxy is also beneficial because we deliver quality work within the agreed-upon time frame and at a competitive price.
What is contextual advertising?
Google Ads contextual advertising is a type of online advertising shown based on the content of a webpage or the query entered into the search bar. The ads are visible to users whose interests align with the promoted product or service.
Today, PPC in Google is the most effective and conversion-friendly form of advertising. The following factors contribute to this:
1. Google is one of the most popular search engines among internet users.
2. The tool allows ads to be shown to the target audience not only in Google search results but also on YouTube and partner websites.
3. Precise targeting. When creating a campaign, specialists define the group of users the ad should target. This is based on analyzing people's queries, their online behavior, and interests. Targeting includes specifying the region, age, gender, device type, and other parameters to define the target audience more precisely. Keywords that reflect the essence of the business are also considered.
4. Any display format: text, graphic, video.
What are the advantages of contextual advertising?
The main advantage of contextual advertising is its effectiveness because it is only shown to users interested in the promoted product or service.
However, selecting the right keywords and properly setting up the ad campaign is crucial.
Other important features include:
1. PPC is not subject to privacy rules. Unlike other types of advertising that require collecting user data through various channels, contextual advertising does not need any personal information about visitors. This makes it convenient and easy for advertisers since there is no need to ask for user consent for data collection.
2. Cost-effective. Compared to alternatives, contextual advertising is much cheaper because there is no need for large financial investments in user data optimization. Additionally, you don’t have to pay for ad placements or impressions. You only pay when potential customers visit your site. Ordering contextual advertising is an ideal solution for startups and small businesses.
3. Easy reputation management. Ads are shown based on keywords, regardless of what users have viewed, read, or interacted with. Displaying contextual ads ensures that websites show only relevant ads without any reputational risks.
4. Versatility. Ads can relate to nearly any type of service or product.
5. Flexibility. Ads can be edited at any time, and the budget or keyword list can be changed. If an ad becomes irrelevant or ineffective, it can be easily disabled.
6. Complete reporting. Search engines provide advertisers with access to statistical data, which includes information on the number of clicks to the site, keyword query counts, and budget details. Monitoring these metrics allows you to make adjustments and improve the ads. Google Analytics also helps in this process.
7. The ability to choose the most beneficial form of contextual advertising for your business. This can include text, graphic, or video ads. Additionally, remarketing can be useful to show ads to users who previously showed interest in a product or service but did not purchase it.
Thus, contextual advertising is an effective and relatively inexpensive way to promote your company's products or services compared to other advertising forms. It helps quickly achieve results, test the effectiveness of a website, analyze the target audience's profile, and increase business profitability.
Prepare your questions - we will be happy to answer them :)